Fintech Incrementality Measurement Platform

Increase the number of new clients with Lower CAC leveraging MMM & Incrementality testing.

Book a call ➞

Measure Incrementality without violating privacy constraints

Fintech companies have huge privacy constraints that don’t match standard tracking procedure to measure advertising effectiveness.

Cassandra - Fintech has been developed to enable fintech companies to measure Incrementality only leveraging anonymized aggregated data and 0 pixel data.

Start now ➞  

Plan your Investments predicting their impact

Leverage the Cassandra’s budget allocator to simulate different investment scenarios predicting future revenue outcomes before implementing the strategy.

Start now ➞  

"Cassandra has supported our marketing team's efforts by providing clear insights and actionable data. We analyzed historical marketing data and identified the most effective marketing channel to increase our investments on. We simulated future scenarios to predict the impact of different budget allocations to choose the Marketing Mix that would’ve maximized our ROI. In an increasingly privacy-oriented landscape with the deprecation of third-party cookies, moving towards a statistical approach has become mandatory. This approach allows us to better understand the contribution of brand awareness-oriented channels and their impact on total revenue."
‍
Cristian D'Abrosca, Head of Innovation

See the Case study ➞  
HOW IT WORKS

1 software.
4 simple steps.
A lot of magic.

Upload Marketing Data

Begin your journey by uploading your marketing data with a CSV or by connecting your sources with connectors.

Cassandra analyzes Digital Advertising Campaigns, Offline Marketing Campaigns, Organic Activities (like email and social media), and Other Events (like Discounts, Price or Website changes, and store openings).

PS: If you don't have data right now, you can use our demo dataset to test Cassandra!

Analyze your marketing mix effectiveness

Build your MMM and analyze the:

  • Real incremental ROI of each channel
  • revenue attributed to each variable
  • impact of seasonality diminishing returns of each channel
  • Impact over time of advertising campaigns

The MMM it's then refreshed at a monthly basis improving its accuracy as it sees new data.

Predict the best Media Plan

Optimize your Marketing Mix with the AI-powered Budget allocator.




It allows you to:

  • run what if scenarios
  • predict how to allocate your marketing budget to maximize ROI
  • forecast future sales
  • guide your Marketing Mix decision to achieve your goal

Measure the Incremental Impact of new Marketing Campaigns with Incrementality Testing

Validate your Measurement insights by running Real life Geo-Incrementality tests that will enable you to inference causality.

Then use the results of your experiments to calibrate your MMM at each refresh.

Ready to grow while lowering your CAC?

Book a demo call with us today and learn how Cassandra can help your Fintech Marketing team.

Book a call ➞