Measure and Optimize your Media Mix with AI
Our software guides Budget allocation decisions using AI-enhanced Marketing Mix Modeling and Incrementality Testing to maximize your ROI
.webp)
.webp)
.webp)
.webp)
.webp)
+500 have already optimized their budget with Cassandra
Cassandra solves marketing’s hardest measurement Challenges
Measure Online and Offline Media ROI
Measure each campaign performance without using user level data and without being constrained by Privacy regulations.
Measure long term effect of your ads
Detect what is the long term effect of your ads to diagnose the true impact of your media investments over time
Plan your Media Allocation predicting the outcome
Forecast future performances and predict the future impact of your media allocation before implementing them.
Leverage the budget allocator to receive a personalized media plan that is going to maximize your sales.
Understand causal inference and how it relates to the marketing mix
Detect what is the long term effect of your ads to diagnose the true impact of your media investments over time
How does Cassandra increase your ROI?
Machine learning-based Marketing Mix Modeling
Cassandra uses machine learning-based Marketing Mix Modeling.
It analyzes all your data and creates a personalized Media Plan that maximizes your ROIStart for free
What they say about us
1 software to Triangulate your Measurements
Upload Marketing Data
Begin your journey by uploading your marketing data with a CSV or by connecting your sources with connectors.
Cassandra analyzes Digital Advertising Campaigns, Offline Marketing Campaigns, Organic Activities (like email and social media), and Other Events (like Discounts, Price or Website changes, and store openings).
PS: If you don't have data right now, you can use our demo dataset to test Cassandra!
Analyze your marketing mix effectiveness
Build your MMM and analyze the:
Real incremental ROI of each channel
Revenue attributed to each variable
Impact of seasonality
Diminishing returs of each channel
Impact over time of advertising campaigns
The MMM it's then refreshed at a monthly basis improving its accuracy as it sees new data.
Predict the best Media Plan
Optimize your Marketing Mix with the AI-powered Budget allocator.
It allows you to:
Run what if scenarios
Predict how to allocate your marketing budget to maximize ROI
Forecast future sales
Guide your Marketing Mix decision to achieve your goal
Measure the Incremental Impact of new Marketing Campaigns with Incrementality Testing
Validate your Measurement insights by running Real life Geo-Incrementality tests that will enable you to inference causality.
Then use the results of your experiments to calibrate your MMM at each refresh.CASE STUDIES
Our success stories
.jpg)
Cassandra is certified
