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Unlocking Media ROI Growth: A 3 Steps Guide
Unlocking Media ROI Growth: A Step-by-Step Guide to Success. Maximize return on investment (ROI) by optimizing your media mix. Learn about incrementality measurements and Marketing Mix Modeling (MMM) techniques to drive media ROI growth. Identify low hanging fruits and kill wasteful investments. Discover over-investment in channels and reallocate budgets for a balanced media mix. Use MMM insights to make data-driven decisions and devise an optimal media plan. Unlock the potential of your marketing strategies and achieve long-term success. Partner with Cassandra's marketing mix modeling software and start your journey towards media ROI growth. Visit cassandra.app.
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Gabriele Franco
September 18, 2023
Marketing Mix Modeling for Marketers
Hi, this is Gabe, Founder @ Cassandra. In this article you will have an introduction on Marketing Mix Modeling and how it can be helpful
Gabriele Franco
February 1, 2022
How to Marketing Mix Modeling (MMM) with EXCEL — Intro
This article will help you understand what Marketing Mix Modeling is and how it can help your Business Grow. Thanks to Mike Taylor for his
Gabriele Franco
February 18, 2022
Marketing Mix Modeling using Python: Auto-tuning for Diminishing Returns and Adstock using Nevergrad
Marketing Mix Modeling problem Hi there, if you have ever done Marketing Mix Modeling using python, you probably have encountered in this problem: you want
Cristian Nozzi
March 4, 2022
How to use MMM to increase your Marketing ROI
Why am I writing this post? I’m Gabriele Franco, the founder of Hybrida Marketing, a growth marketing agency that last year alone managed 12 million
Gabriele Franco
May 22, 2022
MMM Case Study: +13% in conversions with the same budget invested
The Question: If I have 14 Campaign Types in my Marketing Mix how much should I spend on each channel to maximize my return? The
Gabriele Franco
May 24, 2022
Incrementality Testing on Meta ads: an eCommerce success story
Once Upon a time… A B2C eCommerce that invested 3000€/month in Meta Ads, had the doubt that Meta was attributing more transactions to itself than
Gabriele Franco
August 8, 2022
Marketing Mix Modeling for Performance Marketing
Measurement Analytics are changing, welcome to the Marketing Mix Modeling framework to optimize your media
Cristian Nozzi
June 21, 2022
Case Study: How to increase +13% in conversions using the same budget with Cassandra
Would this technology work for you? Book a Free Demo
Gabriele Franco
July 13, 2022
Free Marketing Mix Modeling Software: An Introduction to Cassandra
Cassandra is a free no-code marketing mix modeling software that shows you media plans that maximize your sales.
Gabriele Franco
February 22, 2023
Marketing Mix Modeling an Opportunity for Agencies
Offering Marketing Mix Modeling (MMM) services to their clients represent a huge opportunity for agencies.
Gabriele Franco
April 7, 2023
How to make Marketing Mix Modeling accessible by everybody – Measure Up Podcast
Welcome to the “Measure Up” Podcast by Jim Gianoglio. Jim Gianoglio is the Director of Marketing Analytics at Bounteous. He has an incredible experience in the Marketing Attribution
Gabriele Franco
April 13, 2023
How to Automate Marketing Mix Modeling with an Automated MMM Data Feed ft Two Minute Reports
How to automate Marketing Mix Modeling with an automated MMM data feed ft Two Minute Reports
Gabriele Franco
April 17, 2023
The Future of Marketing Measurements
Three key marketing measurements—Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing—have become every day more essential for marketers seeking to optimize their marketing ROI.
Gabriele Franco
April 19, 2023
Automating Budget Allocation for Predictable Sales Outcomes
Automating Media Planning and Budget Allocation for Predictable Sales Outcomes Blog Content Introduction In today’s competitive marketplace, effective media planning and budget allocation
Gabriele Franco
June 29, 2023
Bypassing Cookies Restrictions through Marketing Mix Modeling
Introduction In the ever-evolving digital landscape, tracking marketing effectiveness can be a challenge. Enter marketing mix modelling (MMM), a powerful solution for businesses seeking to
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Gabriele Franco
August 8, 2023
When you should start thinking using Marketing Mix Modeling for your e-commerce business
When you should start thinking using Marketing Mix Modeling for your ecommerce business Blog Content Introduction Marketing Mix Modeling (MMM) is a powerful analytical
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Gabriele Franco
July 27, 2023
A Deep Dive into the Algorithm behind Media Mix Modeling and Optimization
A Deep Dive into the Algorithm behind Media Mix Modeling and Optimization Blog Content I. Introduction Brief Overview of Media Mix Modeling (MMM)
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Gabriele Franco
July 25, 2023
Adstock for dummies, here is a complete guide
Adstock for dummies, here is a complete guide
Gabriele Franco
July 14, 2023
How does Google Analytics tracking work and why it will become worse over time
How does Google Analytics tracking work and why it will become worse over time Blog Content Introduction In today’s data-driven marketing landscape, understanding Google
Analytics
Gabriele Franco
July 11, 2023
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