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Eliminate wasteful campaigns, redistribute budgets, and simulate the impact of different media strategies to optimize ROI. Learn from a case study on how Cassandra assisted an e-commerce business in optimizing their marketing strategy, leading to increased revenues and improved ROI.

Unlocking Media ROI Growth: A Step-by-Step Guide to Success. Maximize return on investment (ROI) by optimizing your media mix. Learn about incrementality measurements and Marketing Mix Modeling (MMM) techniques to drive media ROI growth. Identify low hanging fruits and kill wasteful investments.

Hi, this is Gabe, Founder @ Cassandra. In this article you will have an introduction on Marketing Mix Modeling and how it can be helpful

This article will help you understand what Marketing Mix Modeling is and how it can help your Business Grow. Thanks to Mike Taylor for his

Marketing Mix Modeling problem Hi there, if you have ever done Marketing Mix Modeling using python, you probably have encountered in this problem: you want

Why am I writing this post? I’m Gabriele Franco, the founder of Hybrida Marketing, a growth marketing agency that last year alone managed 12 million

The Question: If I have 14 Campaign Types in my Marketing Mix how much should I spend on each channel to maximize my return? The

Once Upon a time… A B2C eCommerce that invested 3000€/month in Meta Ads, had the doubt that Meta was attributing more transactions to itself than

Measurement Analytics are changing, welcome to the Marketing Mix Modeling framework to optimize your media

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Cassandra is a free no-code marketing mix modeling software that shows you media plans that maximize your sales.

Offering Marketing Mix Modeling (MMM) services to their clients represent a huge opportunity for agencies.

Welcome to the “Measure Up” Podcast by Jim Gianoglio. Jim Gianoglio is the Director of Marketing Analytics at Bounteous. He has an incredible experience in the Marketing Attribution

How to automate Marketing Mix Modeling with an automated MMM data feed ft Two Minute Reports

Three key marketing measurements—Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing—have become every day more essential for marketers seeking to optimize their marketing ROI.

Automating Media Planning and Budget Allocation for Predictable Sales Outcomes Blog Content Introduction In today’s competitive marketplace, effective media planning and budget allocation

Introduction In the ever-evolving digital landscape, tracking marketing effectiveness can be a challenge. Enter marketing mix modelling (MMM), a powerful solution for businesses seeking to

When you should start thinking using Marketing Mix Modeling for your ecommerce business Blog Content Introduction Marketing Mix Modeling (MMM) is a powerful analytical

A Deep Dive into the Algorithm behind Media Mix Modeling and Optimization Blog Content I. Introduction Brief Overview of Media Mix Modeling (MMM)

How does Google Analytics tracking work and why it will become worse over time Blog Content Introduction In today’s data-driven marketing landscape, understanding Google

Adstock for dummies, here is a complete guide