Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Unlocking the Power of Market Mix Modeling
Uncover the secrets to maximizing your marketing strategy with market mix modeling.
Unlocking the Power of Marketing Mix Modelling
Unlock the secrets of effective marketing with our in-depth exploration of marketing mix modeling.
Maximizing Your Marketing Strategy: The Power of MMM Marketing
Discover the untapped potential of MMM marketing and learn how to maximize your marketing strategy with this comprehensive guide.
The Best Media Mix Modeling Tools for Your Business Success
Discover the top media mix modeling tools to elevate your business success.
The Ultimate Guide to Marketing Mix Modeling
Uncover the secrets of marketing mix modeling with our comprehensive guide.
5 Metrics to Assess Accuracy in Marketing Mix Modeling
Assess the accuracy of your marketing mix models with our blog on 5 Metrics to Evaluate Accuracy. Get insights on R-squared, NRMSE, decomp RSSD, bias, and F
Marketing Mix Modeling Software - Fast Media Mix Measurements for non-tech Marketing Teams
The benefits of a no-code UI builder in marketing mix modeling. Streamline your marketing strategies with Cassandra for maximum impact. Click here to learn more!
Future of Measurement: Triangulating MTA, MMM and Incrementality testing
Future of Measurement: Triangulating MTA, MMM & Incrementality testing. Gain insights for better decision-making & improved ROI. Book a free demo with Cassandra today.
Marketing Mix Modeling - Daily or Weekely granularity?
Marketing Mix Modeling - Optimize Your Marketing Efforts with Daily or Weekly Granularity. Find out how the choice between daily and weekly granularity impacts model accuracy and forecast capabilities. Click here to learn more!
Achieving ROI Optimization through Data-Driven Marketing Mix Modeling
Eliminate wasteful campaigns, redistribute budgets, and simulate the impact of different media strategies to optimize ROI. Learn from a case study on how Cassandra assisted an e-commerce business in optimizing their marketing strategy, leading to increased revenues and improved ROI.
Unlocking Media ROI Growth: A 3 Steps Guide
Unlocking Media ROI Growth: A Step-by-Step Guide to Success. Maximize return on investment (ROI) by optimizing your media mix. Learn about incrementality measurements and Marketing Mix Modeling (MMM) techniques to drive media ROI growth. Identify low hanging fruits and kill wasteful investments.
Marketing Mix Modeling for Marketers
Marketing Mix Modeling is an analytical methodology that applies statistical techniques to historical marketing data in order to understand the impact that each factor has on our sales. In other words, they are statistical techniques that help us understand how our sales vary every time there is a variation on how much we spend on Facebook ads or google ads, etc.
How to Marketing Mix Modeling (MMM) with EXCEL — Intro
This article will help you understand what Marketing Mix Modeling is and how it can help your Business Grow. Thanks to Mike Taylor for his
Marketing Mix Modeling using Python: Auto-tuning for Diminishing Returns and Adstock using Nevergrad
Nevergrad is a Python library, developed by Facebook, that uses AI to perform derivative-free and evolutionary optimization.All these fancy words could scare those who are less experienced with Python and Statistics but don’t be guys. As you’ll see later down this guide, Nevergrad is really easy to use and in just a few lines of code you’ll be able to do your first optimization.
How to use MMM to increase your Marketing ROI
Why am I writing this post? I’m Gabriele Franco, the founder of Hybrida Marketing, a growth marketing agency that last year alone managed 12 million
MMM Case Study: +13% in conversions with the same budget invested
The Question: If I have 14 Campaign Types in my Marketing Mix how much should I spend on each channel to maximize my return? The
Incrementality Testing on Meta ads: an eCommerce success story
Once Upon a time… A B2C eCommerce that invested 3000€/month in Meta Ads, had the doubt that Meta was attributing more transactions to itself than
Marketing Mix Modeling for Performance Marketing
Measurement Analytics are changing, welcome to the Marketing Mix Modeling framework to optimize your media
Case Study: How to increase +13% in conversions using the same budget with Cassandra
Would this technology work for you? Book a Free Demo
Free Marketing Mix Modeling Software: An Introduction to Cassandra
Cassandra is a free no-code marketing mix modeling software that shows you media plans that maximize your sales.
Marketing Mix Modeling an Opportunity for Agencies
Offering Marketing Mix Modeling (MMM) services to their clients represent a huge opportunity for agencies.
How to make Marketing Mix Modeling accessible by everybody – Measure Up Podcast
Welcome to the “Measure Up” Podcast by Jim Gianoglio. Jim Gianoglio is the Director of Marketing Analytics at Bounteous. He has an incredible experience in the Marketing Attribution
How to Automate Marketing Mix Modeling with an Automated MMM Data Feed ft Two Minute Reports
How to automate Marketing Mix Modeling with an automated MMM data feed ft Two Minute Reports
The Future of Marketing Measurements
Three key marketing measurements—Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing—have become every day more essential for marketers seeking to optimize their marketing ROI.
Automating Budget Allocation for Predictable Sales Outcomes
Automating Media Planning and Budget Allocation for Predictable Sales Outcomes Blog Content Introduction In today’s competitive marketplace, effective media planning and budget allocation
Bypassing Cookies Restrictions through Marketing Mix Modeling
Introduction In the ever-evolving digital landscape, tracking marketing effectiveness can be a challenge. Enter marketing mix modelling (MMM), a powerful solution for businesses seeking to
When you should start thinking using Marketing Mix Modeling for your e-commerce business
When you should start thinking using Marketing Mix Modeling for your ecommerce business Blog Content Introduction Marketing Mix Modeling (MMM) is a powerful analytical
A Deep Dive into the Algorithm behind Media Mix Modeling and Optimization
A Deep Dive into the Algorithm behind Media Mix Modeling and Optimization Blog Content I. Introduction Brief Overview of Media Mix Modeling (MMM)
There are no results for your search.
Try removing some filters.
Try removing some filters.