Founder @ Vexpower
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Head of Marketing @ Cura Of Sweden
Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM
Advanced Analytics @ Spotpet
Cassandra has significantly increased my confidence in running MMMs and making budget decisions off of its insights. Their elegant and easy-to-use system has helped me streamline the MMM process to deliver consistent, highly-accurate results.