Same Marketing Budget
More Revenue
Is your Marketing Mix too complex to Optimize it?
Cassandra analyzes your marketing data, detects where you’re wasting your budget, and provides media plans that maximize your ROI
Cassandra analyzes your marketing data, detects where you’re wasting your budget, and provides media plans that maximize your ROI
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How does Cassandra
increase your ROI?
Cassandra uses machine learning-based Marketing Mix Modeling.
It analyzes all your data and creates a personalized Media Plan that maximizes your ROI day after day
START FOR FREEIt analyzes all your data and creates a personalized Media Plan that maximizes your ROI day after day
ROI Optimization In 3 steps
1
Discover Wasteful Campaigns & Kill them
Identify the campaigns that are not driving incremental sales for your business and stop investing in them
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2
Simulate & Predict the Best Media Plan
Discover which channels hit the diminishing returns.
Find out where you're overspending and underspending, and reallocate your budget to maximize the impact of your $$$.
Find out where you're overspending and underspending, and reallocate your budget to maximize the impact of your $$$.
2
See where you are Overspending
Discover which channels hit the diminishing returns.
Find out where you're overspending and underspending, and reallocate your budget to maximize the impact of your $$$.
Find out where you're overspending and underspending, and reallocate your budget to maximize the impact of your $$$.
3
Simulate & Predict the Best Media Plan
Use our Budget Allocator to simulate and predict the most effective media plan for your business.
500+
Brands already trust Cassandra
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Discover what you can achieve
Achieve more predictable sales outcomes and better ROI with our Budget Allocator that provides not just spending advice, but also sales and ROI predictions for each media channel.
Not all channels are created equal. Cassandra shows you where your marketing budget is experiencing diminishing returns and helps you optimize your volume of ad spend per channel
Evaluate and compare the effectiveness of different campaign type, measure both online and offline media attributions, and make data-driven decisions.
Take the guesswork out of media planning
Achieve more predictable sales outcomes and better ROI with our Budget Allocator that provides not just spending advice, but also sales and ROI predictions for each media channel.
Learn your Media's Diminishing returns
Not all channels are created equal. Cassandra shows you where your marketing budget is experiencing diminishing returns and helps you optimize your volume of ad spend per channel
Achieve certainty in your Measurements
Evaluate and compare the effectiveness of different campaign type, measure both online and offline media attributions, and make data-driven decisions.
Why choose Cassandra
Why choose Cassandra
How it works
1
Swift Onboarding
Get Started in less time than it takes to have a lunch breakBegin Optimizing your Marketing Efforts in just a few hours
2
Seamless Integrations
Cassandra connects directly to your Marketing Data Sources or Data Warehouse.
Otherwise just upload a CSV
Otherwise just upload a CSV
2
Seamless Integrations
Cassandra connects directly to your Marketing Data Sources or Data Warehouse.
Otherwise just upload a CSV
Otherwise just upload a CSV
3
Advanced MMM Analysis
Cassandra doesn’t just analyze your data.
It uncovers wastages, identifies opportunities and delivers Media Plans that maximize your ROI
It uncovers wastages, identifies opportunities and delivers Media Plans that maximize your ROI
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TikTok is currently off despite its great performances.
Try to turn it on with a weekly budget of 3,400 €
Try to turn it on with a weekly budget of 3,400 €
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Google Performance Max is currently over-spending, reduce its weekly budget to 14,000€ in order to avoid budget wastes
What they say about us
Michael Taylor
Founder @ Vexpower
"The only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model. Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
Eszter Mazscar
Head of Marketing @ Cura Of Sweden
Cassandra has helped us immensely to improve our understanding of what impact different activities – digital and traditional media, as well as other factors like product prices – have on our sales. Thanks to the frequent model updates we have been able to quickly improve our understanding and act upon the learnings by adjusting the media budgets. We’ve also received continuous and proactive support from the team behind Cassandra to fully take advantage of the software and MMM
Henry
Advanced Analytics @ Spotpet
Cassandra has significantly increased my confidence in running MMMs and making budget decisions off of its insights. Their elegant and easy-to-use system has helped me streamline the MMM process to deliver consistent, highly-accurate results.
