Cassandra Logo
Pricing
Use Cases
For BrandsFor Agencies
Resources
BlogMMM Masterclass
Case StudiesWork With Us
Link Four
Link FiveLink SixLink Seven
ButtonLOGINStart for free

Articles by

Cristian Nozzi

Marketing Mix Modeling using Python: Auto-tuning for Diminishing Returns and Adstock using Nevergrad

Nevergrad is a Python library, developed by Facebook, that uses AI to perform derivative-free and evolutionary optimization.‍All these fancy words could scare those who are less experienced with Python and Statistics but don’t be guys. As you’ll see later down this guide, Nevergrad is really easy to use and in just a few lines of code you’ll be able to do your first optimization.
Cristian Nozzi
March 4, 2022

Marketing Mix Modeling for Performance Marketing

Measurement Analytics are changing, welcome to the Marketing Mix Modeling framework to optimize your media
Cristian Nozzi
June 21, 2022
Cassandra Logo White
Cassandra Srl - Innovative startup born from the idea of optimizing investments in marketing
Corso di Porta Romana 6 – Milano – 20122
Case Studies
Free Resources
Privacy Policy
Terms & Conditions