Achieving ROI Optimization through Data-Driven Marketing Mix Modeling
Eliminate wasteful campaigns, redistribute budgets, and simulate the impact of different media strategies to optimize ROI. Learn from a case study on how Cassandra assisted an e-commerce business in optimizing their marketing strategy, leading to increased revenues and improved ROI.
Unlocking Media ROI Growth: A 3 Steps Guide
Unlocking Media ROI Growth: A Step-by-Step Guide to Success. Maximize return on investment (ROI) by optimizing your media mix. Learn about incrementality measurements and Marketing Mix Modeling (MMM) techniques to drive media ROI growth. Identify low hanging fruits and kill wasteful investments.
Marketing Mix Modeling for Marketers
Hi, this is Gabe, Founder @ Cassandra. In this article you will have an introduction on Marketing Mix Modeling and how it can be helpful
How to Marketing Mix Modeling (MMM) with EXCEL — Intro
This article will help you understand what Marketing Mix Modeling is and how it can help your Business Grow. Thanks to Mike Taylor for his
How to use MMM to increase your Marketing ROI
Why am I writing this post? I’m Gabriele Franco, the founder of Hybrida Marketing, a growth marketing agency that last year alone managed 12 million
MMM Case Study: +13% in conversions with the same budget invested
The Question: If I have 14 Campaign Types in my Marketing Mix how much should I spend on each channel to maximize my return? The
Incrementality Testing on Meta ads: an eCommerce success story
Once Upon a time… A B2C eCommerce that invested 3000€/month in Meta Ads, had the doubt that Meta was attributing more transactions to itself than
Case Study: How to increase +13% in conversions using the same budget with Cassandra
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Free Marketing Mix Modeling Software: An Introduction to Cassandra
Cassandra is a free no-code marketing mix modeling software that shows you media plans that maximize your sales.
Marketing Mix Modeling an Opportunity for Agencies
Offering Marketing Mix Modeling (MMM) services to their clients represent a huge opportunity for agencies.
How to make Marketing Mix Modeling accessible by everybody – Measure Up Podcast
Welcome to the “Measure Up” Podcast by Jim Gianoglio. Jim Gianoglio is the Director of Marketing Analytics at Bounteous. He has an incredible experience in the Marketing Attribution
How to Automate Marketing Mix Modeling with an Automated MMM Data Feed ft Two Minute Reports
How to automate Marketing Mix Modeling with an automated MMM data feed ft Two Minute Reports
The Future of Marketing Measurements
Three key marketing measurements—Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing—have become every day more essential for marketers seeking to optimize their marketing ROI.
Automating Budget Allocation for Predictable Sales Outcomes
Automating Media Planning and Budget Allocation for Predictable Sales Outcomes Blog Content Introduction In today’s competitive marketplace, effective media planning and budget allocation
Bypassing Cookies Restrictions through Marketing Mix Modeling
Introduction In the ever-evolving digital landscape, tracking marketing effectiveness can be a challenge. Enter marketing mix modelling (MMM), a powerful solution for businesses seeking to
When you should start thinking using Marketing Mix Modeling for your e-commerce business
When you should start thinking using Marketing Mix Modeling for your ecommerce business Blog Content Introduction Marketing Mix Modeling (MMM) is a powerful analytical
A Deep Dive into the Algorithm behind Media Mix Modeling and Optimization
A Deep Dive into the Algorithm behind Media Mix Modeling and Optimization Blog Content I. Introduction Brief Overview of Media Mix Modeling (MMM)