Discover key findings and insights from the latest test group results, including quantitative and qualitative analysis.

Explore incremental lift in marketing, its calculation, and optimization techniques for better campaign results.

Pouring more money into advertising campaigns doesn't always bring expected returns. Learn about diminishing returns in advertising and optimize your spend for maximum ROI. Click to demystify the concept!

Assess the accuracy of your marketing mix models with our blog on 5 Metrics to Evaluate Accuracy. Get insights on R-squared, NRMSE, decomp RSSD, bias, and F

Future of Measurement: Triangulating MTA, MMM & Incrementality testing. Gain insights for better decision-making & improved ROI. Book a free demo with Cassandra today.

Marketing Mix Modeling - Optimize Your Marketing Efforts with Daily or Weekly Granularity. Find out how the choice between daily and weekly granularity impacts model accuracy and forecast capabilities. Click here to learn more!

Eliminate wasteful campaigns, redistribute budgets, and simulate the impact of different media strategies to optimize ROI. Learn from a case study on how Cassandra assisted an e-commerce business in optimizing their marketing strategy, leading to increased revenues and improved ROI.

Unlocking Media ROI Growth: A Step-by-Step Guide to Success. Maximize return on investment (ROI) by optimizing your media mix. Learn about incrementality measurements and Marketing Mix Modeling (MMM) techniques to drive media ROI growth. Identify low hanging fruits and kill wasteful investments.

Marketing Mix Modeling is an analytical methodology that applies statistical techniques to historical marketing data in order to understand the impact that each factor has on our sales.‍ In other words, they are statistical techniques that help us understand how our sales vary every time there is a variation on how much we spend on Facebook ads or google ads, etc.‍

This article will help you understand what Marketing Mix Modeling is and how it can help your Business Grow. Thanks to Mike Taylor for his

Why am I writing this post? I’m Gabriele Franco, the founder of Hybrida Marketing, a growth marketing agency that last year alone managed 12 million

The Question: If I have 14 Campaign Types in my Marketing Mix how much should I spend on each channel to maximize my return? The

Once Upon a time… A B2C eCommerce that invested 3000€/month in Meta Ads, had the doubt that Meta was attributing more transactions to itself than

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Cassandra is a free no-code marketing mix modeling software that shows you media plans that maximize your sales.

Offering Marketing Mix Modeling (MMM) services to their clients represent a huge opportunity for agencies.

Welcome to the “Measure Up” Podcast by Jim Gianoglio. Jim Gianoglio is the Director of Marketing Analytics at Bounteous. He has an incredible experience in the Marketing Attribution

How to automate Marketing Mix Modeling with an automated MMM data feed ft Two Minute Reports

Three key marketing measurements—Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing—have become every day more essential for marketers seeking to optimize their marketing ROI.

Automating Media Planning and Budget Allocation for Predictable Sales Outcomes Blog Content Introduction In today’s competitive marketplace, effective media planning and budget allocation

Introduction In the ever-evolving digital landscape, tracking marketing effectiveness can be a challenge. Enter marketing mix modelling (MMM), a powerful solution for businesses seeking to

When you should start thinking using Marketing Mix Modeling for your ecommerce business Blog Content Introduction Marketing Mix Modeling (MMM) is a powerful analytical

A Deep Dive into the Algorithm behind Media Mix Modeling and Optimization Blog Content I. Introduction Brief Overview of Media Mix Modeling (MMM)

How does Google Analytics tracking work and why it will become worse over time Blog Content Introduction In today’s data-driven marketing landscape, understanding Google

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